Corporate America and the myth of the "authentic self"
The average middle manager does not have the reserves of cognitive dissonance required to be inundated with “once in a generation” headlines every day, kidnapping alerts pinging their phones, worrying about the safety of friends and relatives and themselves, AND continue to keep up the facade that the work they do on a daily basis is the most important thing in their lives.
AND: Corporate America should not be asking them to.
But when it really comes down to it, authenticity takes courage. It requires doing something because it’s the right thing to do, without knowing exactly what it might mean for quarterly profits or client retention. And Corporate America does not like risk - which is not new information, nor should we be surprised by this.
But they should do their employees a favor and stop pretending that their priorities extend beyond keeping their shareholders happy.
My Marketing Mistake
I have a confession. I'm struggling to market my business to the people who I developed it for. Not because I don't know who my ideal customer is, but because the things I spend the majority of my time on these days are well beyond their literacy levels in this particular subject. And that's why they're my target customer. The value that I offer with The Plan is that they don't have to get into the weeds of astrology to benefit from what it can do for them.
Astrology Reports > Corporate Assessments
I'm not writing this in an effort to gain converts (well, maybe a little bit). But as a strategist who deals mostly in the logical (but loves a good "what if") I, too, had to be convinced that what my birth chart reveals is valid from all angles - including the workplace. I thought there might be some other logical strategists out there who would enjoy my triangulation process.
And if you're intrigued, I'd love to meet you down in my network of rabbit holes.